August 23, 2013 § 20 Comments
The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:
This ad from 1956 shows the model enjoying a fresh strawberry at a party. (Could it be a strawberry social?) The pattern is McCall’s 3562:
The September ad shows the model (Dovima?) on a trip to Paris, before a mustachioed gendarme. The pattern is McCall’s 3785 by Givenchy:
Another travel-themed ad shows McCall’s 3790 with some whimsically stacked luggage:
This 1957 ad featuring McCall’s 3952 shows a well-dressed tug-of-war:
This Valentine’s Day-themed ad appeared in Vogue’s March 1957 issue. (The pattern is McCall’s 3967.) The model is Suzy Parker:
This spring ad shows McCall’s 4046 by James Galanos:
In the ad for May 1957, the binocular-wielding model wears an “Instant” dress, McCall’s 4070:
This late summer ad looks forward to fall’s collegiate sports games. The design is by Claire McCardell, McCall’s 4208:
Within its variations on the playfully presented scene of leisure, the campaign conveys a visual reminder of one of McCall’s long-standing technologies: the printed pattern. (McCall’s had been producing printed patterns since the 1920s, whereas Vogue only introduced printed patterns in 1956—later outside North America.) Have you seen other ads from this McCall’s campaign?
February 27, 2013 § 2 Comments
I’m a little late to the party, but—as part of Anne of Pretty Grievances’ Jungle January event, I thought it would be fun to use a reptile print to make the strapless dress from Vogue 2086, the first of Vogue Patterns’ Givenchy patterns by Alexander McQueen.
The dress and jacket are from the Fall 1997 prêt-à-porter, McQueen’s first ready-to-wear collection for Givenchy. (See my earlier post here.) As you can see from this Richard Avedon campaign photo, animal prints were a feature of the collection:
The runway collection included not only leopard lace but also leopard dresses, skirts, and coats. (Fashion TV even has a highlights video of the leopard looks on the Givenchy runway; full runway video starting here.) Leopard lace was also used in this strapless catsuit, modelled by Shalom Harlow:
McQueen showed versions of the Vogue 2086 sheath in both leopard and emerald green python (models: Michele Hicks and Naomi Campbell; photos via L’Officiel 1000 modèles):
Coming soon: a post on my reptile print PVC version of the Vogue 2086 strapless dress.