July 24, 2015 § 4 Comments
Equestrian. This Depression-era pattern for fall-front jodhpurs has jaunty cuffed trousers, the requisite reinforced inner leg, and three pocket pieces, including one for a watch pocket:
(Click the image to see sold listing with back of envelope.)
Interestingly, this copy of Butterick 5647 is stamped Pattern Made in Canada. Although the pattern was produced in women’s, misses’ and girls’ sizes, the early equestrian patterns that survive are usually in smaller sizes—intended for riding lessons, perhaps?
For more vintage equestrian patterns see my Year of the Horse post.
July 11, 2015 § 8 Comments
The new book by the curator of the Commercial Pattern Archive is the first comprehensive study of the sewing pattern industry. Published through Bloomsbury’s academic imprint, Joy Spanabel Emery’s A History of the Paper Pattern Industry: The Home Dressmaking Fashion Revolution traces the history of commercial patterns from their beginnings in early modern tailors’ drafting systems to the 21st century.
Emery is Professor Emerita of Theater at the University of Rhode Island, where she also taught in the fashion department. In addition to her articles on commercial sewing patterns, she is the author of Stage Costume Techniques (Prentice-Hall, 1981).
The materials found in the University of Rhode Island’s Commercial Pattern Archive (CoPA) and the personal archive of CoPA founder Betty Williams are the main sources for the book, which focuses on the pattern industry and its role in the production of everyday clothing. Emery presents her research in short, textbook-style chapters, ending each chapter with a brief summary. In the back, readers will find an index, endnotes for each chapter, and a detailed bibliography with sections for primary sources, secondary sources, and archival collections.
As a special inducement to those who sew, the book also includes an appendix with nine patterns, each laid out on a grid by Susan Hannel, the chair of the University of Rhode Island’s fashion department. The gridded patterns range from an 1850s Demorest basque [bodice], originally published as a pattern sheet supplement in a ladies’ fashion gazette, to a 1960s men’s Nehru jacket from Spadea.
Recent academic books on sewing have used the framework of gender studies to examine sewing as a cultural practice. Barbara Burman’s collection, The Culture of Sewing: Gender, Consumption and Home Dressmaking (Berg, 1999, to which Emery contributed a chapter, “Dreams on Paper: A Story of the Commercial Pattern Industry”), and Sarah A. Gordon’s “Make It Yourself”: Home Sewing, Gender, and Culture 1890-1930 (Columbia University Press, 2007) both present social histories of sewing that take into account changing understandings of femininity and women’s work.
Emery’s book takes a more conservative approach to the material culture of sewing patterns, aiming to lay the groundwork for further study by focusing on the historical timeline of commercial production and technical development. Each chapter traces the industry’s new technologies and companies, mergers and closures as the pattern business landscape shifted from early diversity to today’s conglomerates.
CoPA’s holdings are so extensive that they show not only the industry’s response to dramatic developments in fashion, like the New Look or youthquake, but also to historical events like the First and Second World Wars. A 1918 issue of Butterick’s magazine, The Delineator, shows two women in naval uniform (Butterick pattern no. 1101), while a 1943 McCall’s pattern for Victory aprons is printed with patriotic verse:
(For more on Butterick 1101 see Michelle Lee’s blog post.)
Industry players competed to improve the sewing customer’s experience. We have McCall’s to thank for the printed pattern. Other pattern companies couldn’t duplicate the technique until McCall’s patent expired—although Pictorial Review found a creative workaround with patterns that were both printed and perforated.
It was during the economic boom of the 1920s that the industry produced the first fully conceived designer patterns. As Betty Williams found in her research, McCall’s interwar couture patterns were based on garments purchased from Parisian couture houses for copying purposes. When Williams shared an early McCall Patou pattern with staff at the house of Patou, they agreed that the design looked like the couturier’s work, but were unable to find documentation of a McCall-Patou relationship (Williams 1995).* Intriguingly, Emery mentions a business agreement model along the lines of today’s licensing, but does not go into further detail.
Infelicities of layout and organization occasionally disrupt the flow. Including the discussion of interwar couture patterns in the 1920s chapter means that we read about the 1933 closure of the Paris Pattern Company, and see a 1930s example of a Paris Pattern, before reaching the 1930s chapter. Paris Patterns in fact survived beyond 1933: by the following year, the company seems to have merged with Style and was still releasing patterns for June, 1934.
The text is sometimes marred by typographical errors, as well as errors traceable to data entry errors in the pattern archive. Schiaparelli’s first Vogue Paris Original (no. 1051) is included in the chapter devoted to World War 2 rather than the postwar chapter, and its date is given as 1947 when it should be 1949—the year Vogue Patterns, still owned by Condé Nast, launched its Paris Originals with great fanfare. (See my postwar Schiaparelli post here.)
Countering the assertion that commercial pattern designs are already out of fashion, Emery argues that patterns historically allowed their customers to keep abreast of trends, giving some interesting before and after examples of patterns adapted to reflect the new proportions of the postwar New Look.
The question of the relationship between high fashion and the commercial pattern industry is an interesting one. Contemporary high fashion adaptations in pattern form are relatively current. Roland Mouret’s Fall 2005 blockbuster, the Galaxy dress, was adapted in 2006 as Vogue 8280, and Carven’s dress for Spring 2013 was adapted for that season as Vogue 8900 (see As I Said…). Current adaptations can be seen in McCall’s #sewthelook series on Instagram.
But licensed designer patterns are a different story. While trend-setting styles such as those from Yves Saint Laurent’s Mondrian and Ballets Russes collections could count on expedited production, more often there seems to have been a seasonal lag. A 1950s Laroche pattern discussed as typical in a contemporary report, Vogue 1450, is a design from the Spring 1959 couture that was released a season later, in late 1959.
Today, when the production time for a commercial pattern has been cut to as little as four weeks,** it’s still unusual for a new designer pattern to represent the current season. To take some recent examples: of Simplicity’s Cynthia Rowley patterns from the Summer 2015 release, Simplicity 1105 is unusual for being from the current season, Spring/Summer 2015:
In Vogue Patterns’ Fall 2014 release, the Donna Karan, Guy Laroche, and Rachel Comey selections are from the Fall 2013 collections, while the Ralph Rucci coat, Vogue 1419, is from the Pre-Fall 2013 collection:
The fashion industry has changed, and fewer designers are willing to enter into licensing agreements for commercial patterns, let alone license current-season designs. Historical analysis of the pattern industry shows how it has adapted in response not only to economic and social trends, but also to home sewers’ changing relationship with fashion. Emery has taken a much-needed look to the archives in this essential resource.
(Press release and interview here.)
Joy Spanabel Emery, A History of the Paper Pattern Industry: The Home Dressmaking Fashion Revolution, London: Bloomsbury, 2014.
ISBN (cloth): 9780857858306
ISBN (paper): 9780857858313
* Betty Williams, “1920s Couturier Patterns and the Home Sewer,” Cutters’ Research Journal 6.4 (Spring 1995).
** According to a Forbes article cited on p. 201.
For review purposes I received a complimentary copy from the publisher.
February 11, 2015 § 5 Comments
The first Winter Olympics in 1924 contributed to the growing popularity of skiing, which had been around since the late nineteenth century. I have not yet seen any 1920s skiwear patterns, but contemporary magazine covers attest to the sport’s fashionability. Helen Dryden illustrated this ski-themed cover for Delineator magazine:
The following winter, Jean Pagès illustrated a ski scene for the cover of Vogue’s holiday issue:
This McCall skiwear pattern for ski jacket, pants, and separate hood dates to winter 1932-33. The catalogue text reads, “The hood fits cozily about the throat. The jacket gains freedom through two pleats in the back”:
McCall 7195 was also illustrated on the cover of the McCall Style News for January 1933:
The 1936 Winter Games were the first to include Alpine skiing, and we see an increase in skiwear patterns from the mid-1930s. (Before 1936, Olympic ski events were limited to Nordic, or cross-country, skiing and ski jumping.) A page in the December 1936 issue of Butterick Fashion News shows women’s and children’s patterns for winter sports, complete with fabric recommendations—wool, suede cloth, snow cloth, and corduroy. The patterns are Butterick 7033, 5927, and 7062 (click to enlarge):
The cover of Butterick Fashion News for February 1940 shows an alpine chalet scene featuring a ski suit pattern, Butterick 8793. The text inside reads, “Snow fun in a ski suit… When you zip off the reversible jacket, your monogrammed suspenders will be muchly admired.” (More scans at witness2fashion.) The pattern calls for snow cloth with poplin lining:
A copy of Butterick 8793 is found in the Commercial Pattern Archive, where it is dated to 1939. The pattern includes the cap:
Postwar skiwear retained the slimmer silhouette that had been prompted by wartime fabric rationing. From 1946, Butterick 3985 is a ski suit with jaunty cropped jacket and detachable hood:
From the later 1950s, Vogue 9332 is a ski suit consisting of hooded overblouse and slim stirrup pants, for flannel, worsted, gabardine, alpaca, and poplin. I plan to make this one up for après-ski purposes:
McCall’s 4788 is a ski jacket with drawstring hem, stirrup pants, and separate hood. Recommended fabrics are corduroy, poplin, serge, jersey, and twill:
Unfortunately, no-one seems to have licensed Emilio Pucci skiwear patterns. This British Vogue cover features a Pucci ski ensemble:
The only 1960s skiwear pattern I’ve seen is Vogue 6044, a hooded parka and slim stirrup pants for stretch fabrics. The envelope back notes that, for the view A parka, allowance has been made for quilting narrow fabrics. The fur cloth version is a fun alternative:
From Daniel Hechter, Butterick 4370 is a designer ski suit consisting of straight leg pants and a belted jacket with drawstring hood. The fabric recommendations range from pinwale corduroy and double knits to synthetic leather and suede:
Butterick also had two his and hers skiwear patterns, Butterick 5110/5111, a jacket or sleeveless jacket and jumpsuit (really overalls) for water repellent, quilted fabrics. The jacket and overalls have elasticized snow guards at the wrists and ankles and contrast yokes and front bands in poplin or ciré:
From 1980, Simplicity 9785 includes overalls in full or knicker length, a ski jacket with detachable sleeves, and legwarmers—all for quilted, double-faced, water-resistant fabrics:
I’ll close with this mid-1980s, ski-themed Vogue Knitting cover:
July 25, 2014 § 10 Comments
Versatile and contemporary, jumpsuits and their cousins, playsuits and rompers, have become increasingly popular in the last few years. Jumpsuits—or all-in-ones, if you’re British—seem poised to move beyond a trend this summer.
The modern women’s jumpsuit has origins in two different garments: beach pajamas and the boiler suit. These twin origins mean jumpsuit styles range from fluid loungewear to utility-inspired or tailored designs. (See Vogue Italia for a short history of the jumpsuit.) Here are some favourite all-in-one patterns from the 1930s to the 1990s.
Beach pajamas, often worn with a matching bolero, had become one-piece by the early 1930s. This McCall’s design combines flowing trousers with geometric seaming details in the bodice and hip yoke. A reproduction is available from the Model A Ford Club of America:
The boiler suits of wartime utility wear are said to have made bifurcated clothing more acceptable for women. This Vogue pattern from ca. 1940 includes both a hooded mechanic suit with cuffed trousers and a more casual, short-sleeved version shown in a dotted print:
This early 1940s pajama ensemble with T-back halter bodice was not just for the beach—the envelope says it’s for “beach, dinner or evening”:
In the postwar period, more tailored jumpsuits emerged as a choice for casual sportswear. This early 1950s pedal-pusher coverall has cuffed sleeves and pants and a front zipper closure:
From the late 1950s, this trim, one-piece slack suit from Vogue came in two lengths and with a matching overskirt:
The jumpsuit—sometimes called a culotte or pantdress—truly comes into its own in the later 1960s. Here Birgitta af Klercker models Vogue 2249, a loungewear design by Emilio Pucci (previously featured in my goddess gown post):
In this late 1960s Butterick Young Designers pattern, Mary Quant combines a trim, zip-front jumpsuit with a low-waisted miniskirt for a sleek, futuristic look:
Both pajama and menswear-inspired styles continue into the 1970s. Famous for her palazzo pajamas, Galitzine designed this bi-coloured lounge pantdress with criss-cross halter bodice:
From Calvin Klein, Vogue 1453 marks a return to the boiler suit style. With cargo pockets, self belt, and wide, notched collar, the jumpsuit could be made long or short, with long or short sleeves:
This Bob Mackie disco jumpsuit or evening dress pattern for stretch knits dates to 1980. (See my earlier Bob Mackie post here.) The jumpsuit has a plunging neckline, waistline pleats, and tapered, bias pants designed to crush at the ankles:
An instance of the late 1980s jumpsuit trend, this shirtdress-style jumpsuit by Donna Karan has a notched collar, welt pockets, and cuffed or seven-eighths length kimono sleeves:
Also by Donna Karan, Vogue 2609, ca. 1990, is a long-sleeved, tapered jumpsuit for stretch knits with neckline variations, front pleats, and stirrups. View C has a contrast bodice with self-lined hood:
From 1996, Vogue 1821 by DKNY is almost vintage. It’s a novel suit consisting of a single-breasted jacket and wide-legged, halter jumpsuit:
Finally, this pattern is not yet vintage, but a jumpsuit collection would be incomplete without Vogue 2343, Alexander McQueen’s tailored, tuxedo jumpsuit for Givenchy haute couture Spring/Summer 1998 (earlier post here):
With their demanding fit, jumpsuits are ideal for home sewers. And they’re not just for the tall and leggy: many of the later jumpsuit patterns are marked as suitable for petites.
April 24, 2014 § 3 Comments
My series on Mad Men-era designer patterns concludes this week with three Butterick Young Designers: Mary Quant, Jean Muir, and Emmanuelle Khanh.
In 1964, Butterick launched its Young Designers line, appealing to the youth market by licensing the work of up-and-coming, international fashion designers. The line would continue through the 1970s with the addition of new designers like Betsey Johnson, Jane Tise, and Kenzo. (For more on the Young Designers line see The Vintage Traveler’s Butterick Young Designers page.)
Mary Quant (b. 1934) was the first designer to be signed to the new pattern line. Born in London, Quant met Archie McNair and her future husband, Alexander Plunket Greene, at art school; together they opened a boutique on the King’s Road, Bazaar, in 1955, selling Quant’s fun, youthful designs. Quant is perhaps most famous as a pioneer of the miniskirt. Butterick released its first Quant patterns, featuring Celia Hammond photographed by Terence Donovan, in the fall of 1964.
Butterick 5475 is a mini-length shirt dress with plenty of details including epaulets, side slits, and a self-buttoned belt:
Also born in London, Jean Muir (1928-1995) showed an early talent for dressmaking and needlework. During the 1950s, after working her way up from the stockroom at Liberty, she was hired as designer for Jaeger; she stayed with Jaeger until 1962, when she founded her first label, Jane & Jane. She launched her eponymous label in 1966. Muir was known for her fluid dresses with charming dressmaker details.
Butterick introduced Jean Muir patterns in the spring of 1965. This short, high-waisted dress dates to the late 1960s; the bodice front and slashed, modified raglan bell sleeves fasten with rows of tiny buttons:
Born in Paris as Renée Mésière, Emmanuelle Khanh (b. 1937) married avant-garde industrial designer Quasar Khanh in the late 1950s, around the same time that she began working as a house model for Balenciaga and Givenchy. Turning her hand to fashion design, Khanh was soon at the forefront of yé-yé fashion (Paris’ answer to Youthquake), designing for brands including Cacharel and Missoni before launching her own label in 1969. (Read a 1964 LIFE magazine article about Khanh here.) Today her company focuses on accessories, particularly eyewear.
Butterick introduced Emmanuelle Khanh sewing patterns in the fall of 1965. This turquoise, suit-effect dress creates interesting effects with topstitching and collar details:
The pattern is Butterick 3718. (Thanks to Jessica Hastings of myvintagevogue for confirming the number.) This photo shows a full-length view of the dress:
It’s interesting to see an established company like Butterick responding to contemporary Sixties youth culture, facilitating access to Youthquake and yé-yé fashion in the process.
January 31, 2014 § 7 Comments
Happy Chinese new year! In honour of the Year of the Horse, here’s a selection of equestrian sewing patterns from the 1920s to the 1990s.
Like tennis wear, modern equestrian wear begins in the 1920s. Before the First World War, women generally rode sidesaddle; equestriennes wore fashionably voluminous riding skirts designed to fall flatteringly on horseback, with breeches underneath. In addition to 19th-century Harper’s Bazaar patterns for riding habits, the Commercial Pattern Archive’s “Riding” category reveals a 1909 pattern for ladies’ riding breeches (Butterick 3313), and two divided equestrian skirts from the early teens (Butterick 5792 and Pictorial Review 5003).
By 1920 the major American pattern companies were producing commercial patterns for women’s jodhpurs—often called riding breeches. As the illustration at the top of this post shows, some women continued to ride sidesaddle, even into the 1930s, but I haven’t found any modern patterns for sidesaddle riding habits.
Butterick 2255, circa 1920, is a pattern for a riding coat and breeches worthy of Lady Mary. The envelope specifies that the design is for cross saddle riding:
This 1920 McCall pattern for riding breeches shows the pattern diagram and instructions on the envelope (click to enlarge):
I have this 1923 jodhpurs pattern in my collection—for when I learn to ride, of course:
This McCall’s illustration of a riding coat and breeches is from the same year, but it shows a different breeches pattern, as well as a more streamlined riding coat than a few years previous:
Jodhpurs were not just for equestrian sports: they were the “trousers of adventure,” worn for activities like driving, hiking and camping, safaris, and aviation. This early ’30s illustration from Pictorial Review shows the latest sports styles, including beach pajamas and clothes for tennis and golf. The riding habit includes a sleeveless jacket or waistcoat (click to enlarge):
Butterick 5647 is a pattern for cuffed, fall-front jodhpurs with notched back waist and side and back pockets. Nabby at This Old Life made these for her vintage aviatrix costume (click image for post):
McCall 9412, from September 1937, looks to be a rare early pattern for western-style riding pants, with reinforced seat and inner leg. I’d love to see a better-quality image; this one was found in a lot on eBay:
Also from the late 1930s, Pictorial Review 9337 is a pattern for a tailored shirt and sleek pair of riding trousers:
Apart from children’s equestrian patterns, I couldn’t find any patterns from the major pattern companies that were specifically for riding until the 1970s, when western-style riding wear was in fashion. McCall’s 4870 includes riding pants and a shirt-jacket with contrast, embroidered yoke and cuffs. The model is Angeleen Gagliano, who was a horsewoman in real life:
This Butterick pattern by Jane Tise shows the vogue for western shirts:
The influence of the western shirt is evident in this Halston dress with scalloped yoke:
Many of you will remember the 1980s jodhpurs trend, when you could dress for English-style riding far from any stable. Exhibit A is New Look 6013:
Gianni Versace and Claude Montana both showed jodhpurs in the ’80s, but unfortunately Vogue Patterns doesn’t seem to have released any patterns for them. Just for fun, here’s a Lord Snowdon photo of aristocrat Angela Rawlinson in a jacket and tweed jodhpurs by John McIntyre:
Little Vogue 7876, with its young model leaning on a stone balustrade, is interesting for showing the social ambition associated with horseback riding. The jodhpurs are a little loose for actual riding (the similarly styled Vogue 7842 also has a looser fit):
With the advent of stretch fabrics, riding pants no longer needed lots of room in the upper leg. These jodhpurs by Calvin Klein have a sleeker fit that’s more in line with late 20th-century equestrian wear. They come with detachable stirrups, and may be made in synthetic suede:
McCall’s 6737’s riding pants are for stretch fabrics, reinforced with leather or ultrasuede in the seat and inner leg. The pattern also marks a return to the waistcoat:
Vogue 1655 by DKNY brings us full circle: the riding-style jacket was photographed in traditional scarlet at a country estate:
For more on the history of women’s equestrian wear see Mackay-Smith, Druesedow, and Ryder’s Man and the Horse: An Illustrated History of Equestrian Apparel (Simon and Schuster, 1984), which was published to accompany the Polo/Ralph Lauren-sponsored Costume Institute exhibit held from December, 1984 to September, 1985.
If you’d like to sew your own sidesaddle riding habit, reproductions of early French magazine patterns for costumes d’amazone (women’s riding habits) are available from eBay shop Au fil du temps. For a modern equestrian look, Folkwear’s Equestriennes pattern, Folkwear 506, includes a riding jacket, waistcoat, and jodhpurs based on garments in the collection of the Costume Institute.
Special thanks to Naomi for acting as my in-house equestrianism consultant.
December 11, 2013 § 9 Comments
Today we’re used to a firm division between fashion magazines and sewing magazines. But for several decades after Condé Nast sold Vogue Patterns, editorials featuring sewing patterns could still be seen in Vogue magazine—editorials with the same models, photographers, and fashion editors as Vogue’s high fashion shoots. This post is the first in an occasional serieson these editorials.
Launching the series is “Courrèges Edge,” a 1995 editorial photographed by Nick Knight and showing Kate Moss in clothes made using patterns from Vogue and Butterick. The shoot covers the Sixties trend with all-white, Courrèges-style looks while playing with the theme of surveillance.
Update: Nick Knight used video footage from the shoot—his first with Kate Moss—in his second fashion film, The More Visible They Make Me, The More Invisible I Become:
In the back of the magazine, readers could find technical drawings and further details on the patterns used, all “edited by Vogue”: