December 11, 2013 § Leave a Comment
Today we’re used to a firm division between fashion magazines and sewing magazines. But for several decades after Condé Nast sold Vogue Patterns, editorials featuring sewing patterns could still be seen in Vogue magazine—editorials with the same models, photographers, and fashion editors as Vogue’s high fashion shoots. This post is the first in an occasional series on these editorials.
Launching the series is “Courrèges Edge,” a 1995 editorial photographed by Nick Knight and showing Kate Moss in clothes made using patterns from Vogue and Butterick. The shoot covers the Sixties trend with all-white, Courrèges-style looks while playing with the theme of surveillance.
In the back of the magazine, readers could find technical drawings and further details on the patterns used, all “edited by Vogue”:
June 4, 2013 § 3 Comments
Last night Vera Wang was honoured with the CFDA’s Geoffrey Beene Lifetime Achievement Award. (Read style.com’s article here; Voguepedia bio here. Watch the awards ceremony here.) Wang, 63, has built a retail empire that began with the bridal boutique she founded in New York in 1990.
Thanks to Vogue Patterns, you don’t have to be Blair Waldorf to wear a custom Vera Wang dress. Vogue Patterns licensed Vera Wang dress patterns from the mid-1990s into the 21st century. The company introduced Vera Wang in the May/June 1995 issue of Vogue Patterns magazine. The cover shows Vogue 1584, a Vera Wang design:
Another Vera Wang design, Vogue 1583, made the cover of the June counter catalogue:
The first series of Vera Wang patterns consisted of three patterns, only one of which was officially a bridal design. (By 1993 Wang had branched out into formal wear.) The bridal pattern consists of a long-sleeved dress and overskirt in two lengths; the two-way stretch “illusion” fabric used for upper bodice and sleeves makes the dress an alternative to strapless bridal designs:
The other two patterns are sleeveless, high-collared cocktail or evening dresses with mesh details. The first has a contrast back and collar, while the second has contrast yokes and armhole binding:
Back interest is a theme running through Vogue’s Vera Wang patterns. This formal dress has a mesh back criss-crossed by broad straps:
The elegant Vogue 1944 features a bias back drape:
This bridal gown may be made with a back pleat or an attached, ruffled petticoat that spills out through the skirt’s back:
These two dresses, one with a stretch knit contrast bodice, the other with spaghetti straps and peekaboo back, are classic minimalist ’90s formal wear: