December 23, 2015 § 3 Comments
Evelyn Tripp (1927-1995) was one of the most prolific models of the 1950s. Born on a farm in Missouri, she was discovered at 20 while shopping on Fifth Avenue. You may recognize her from William Klein’s photograph, Smoke + Veil. She retired in 1968. (Read her New York Times obituary here.)
Evelyn Tripp did modelling work for Simplicity, Woman’s Day, Butterick, and Vogue Patterns in the 1950s and early 1960s.
The Fall-Winter 1950 Simplicity catalogue includes a few photographs of the young Tripp. Here she wears tent coat Simplicity 8217:
Tripp also modelled an early Pauline Trigère design for Woman’s Day magazine. The portfolio was photographed by Leombruno-Bodi (full size here):
Among Tripp’s many covers are several for Vogue Pattern Book. Here she wears suit pattern Vogue S-4625:
On this spring cover she poses in dress-and-coat ensemble Vogue S-4659 (with matching hat):
Inside, she poses in two-piece playsuit Simplicity 1608:
Tripp also appeared in a 1956 Vogue Patterns advertisement promoting the new printed and perforated patterns. The evening dress pattern is Vogue S-4735:
Here she wears Vogue 9607, made up in red, on the cover of the holiday 1958 issue of Vogue Pattern Book:
Tripp may also be seen in early 1960s Vogue Pattern Book editorials. Here she wears Vogue 4267, a one-shouldered dress in wool jersey:
November 29, 2015 § 5 Comments
During his early period as a fashion photographer, Richard Avedon (1923-2004) did some work for Simplicity, including the Fall-Winter 1950 issue of Simplicity Pattern Book:
The suit is Simplicity 3310, made in Botany flannels and worn with “[m]atching hat designed for Simplicity by Sally Victor,” Simplicity 3322.
Inside, the hat is shown photographed by Halley Erskine:
The back cover is a Botany ad, apparently from the same Avedon photo shoot:
I have a Canadian copy of Simplicity 3322 in the shop, printed with a special Chatelaine magazine logo:
For more on Sally Victor see my Mad Men-era millinery post.
November 16, 2015 § 3 Comments
In honour of Paris, a selection of postwar fashion photography shot on location in the city.
Vogue’s earliest Paris Originals were photographed in Paris, by Vogue editorial photographers including Clifford Coffin and Norman Parkinson.
The eight colour photos were first seen in the March 1st, 1949 issue of Vogue magazine, to announce the new couturier patterns.
(Available as a print from Condé Nast.)
June 4, 2015 § 1 Comment
Now that wedding season is upon us, I wanted to share this bridal-themed ad for Vogue Patterns from spring, 1957. The pattern is a Vogue Special Design, Vogue S-4765 (click to enlarge):
The company had a series of these ads, each showing the model bursting out of a bunch of printed and perforated pattern pieces. (Vogue patterns were unprinted until the mid-1950s.) I love how the slogan, “The smartest move you can make,” blurs the distinction between a life decision such as marriage and the choice of pattern brand.
May 4, 2015 § 7 Comments
This year marks the 150th anniversary of Alice’s Adventures in Wonderland. Liberty London is celebrating with an Alice-inspired Spring/Summer 2015 fabric collection. At the V&A Museum of Childhood, an exhibition on Alice’s influence on fashion, The Alice Look, runs to November 1, 2015, and on Saturday the museum is also hosting a conference, Alice & Fashion. (Read the press release.) The exhibition and conference are part of curator Kiera Vaclavik’s larger research project, Addressing Alice: The Emergence of a Style Icon.
To celebrate Alice’s 150th, here’s a look at some rarely seen vintage Alice in Wonderland patterns.
This Alice in Wonderland doll pattern with flamingo, McCall 145, dates to 1933:
The costume of the McCall Alice doll seems to refer to Charlotte Henry’s Alice in Paramount’s Alice in Wonderland (1933). According to Vaclavik, the film appears to have “prompted the adoption of the Alice band as hair accessory of choice at hunt balls and wedding processions across Britain” (see her article in the Independent):
Nearly two decades later, Walt Disney’s animated Alice in Wonderland (1951) set the image of Alice as we picture her today. Disney licensed two Alice patterns with McCall’s: McCall’s 8626, a girls’ Alice ensemble, and McCall’s 1643, unisex children’s costumes for the Mad Hatter and March Hare. McCall’s 8626 includes a puff-sleeved dress, apron, coverall, and jacket with rabbit-shaped pocket:
You can see the back of the pattern envelope here.
The Alice pattern was promoted in the August 1951 issue of McCall’s Style News with additional sketches of the White Rabbit, the Cheshire Cat, and Tweedledee and Tweedledum. It’s worth quoting the original description: “Alice-in-Wonderland dress, inspired by Walt Disney’s ‘Alice in Wonderland’ motion picture. Not a fancy-dress costume, but a 4-part ensemble to wear any day of the week. Straight-from-Wonderland ruffled apron that can accompany the little puff-sleeved, full-skirted dress everywhere—to school, to church, to parties. For helping Mother around the house, a jumper-like coverall. And to complete the ensemble, a reversible jacket with the ‘White Rabbit’ in pocket form”:
This photo from McCall’s Pattern Book shows the March Hare costume and Alice outfit made up:
It’s interesting that the 1950s Alice pattern isn’t a costume pattern, but a set of pieces for everyday wear. The pattern adds ruffles to the pinafore, but is otherwise close to Disney’s animated Alice, whose style was based on Mary Blair’s concept art:
Happy anniversary, Alice!
April 5, 2015 § 6 Comments
Born in Munich, celebrity milliner Hans Harberger, a.k.a. Mr. John (1902-1993), founded his New York salon in 1948. (For bio see my earlier post, 25 Jahre Mauerfall; on the complex history of Mr. John’s name and label see my Mad Men-era millinery post, or read his obituary in the Independent.)
Millinery patterns by Mr. John were available from Vogue in the first half of the 1950s. There were also mail-order Mr. John patterns from Spadea and Prominent Designer, as well as garment patterns from Advance. Vogue’s later John-Frederics patterns date to the tenure of Mr. John’s former partner, Frederick Hirst.
From 1952, Vogue 7908 is a cloche with elegant shaped brim. The brim could be worn down or folded up on one side:
Vogue 7909 is a beret that dips to a point on one side, with an optional chin strap:
Vogue 7909 was still available the following year, as seen in this 1953 illustration for Ladies’ Home Journal. The lower two hats are by Mr. John:
Vogue 7961 is a draped cloche, striking in striped fabric:
Vogue 8441 is a shirred, draped turban, recommended for jersey:
From 1955, Vogue 8546 is gathered at the sides into a narrow brim that crosses in the back:
Vogue 8547 is a pill box with front pleat and optional ribbon ties:
In the later 1950s, Mr. John designed six spring hats for Everywoman’s magazine. Carmen (Carmine) Schiavone photographed one of them for the cover of the Easter issue:
The patterns, which were available to readers by mail order, were home-tested by a New York homemaker (click to enlarge):
Many of Mr. John’s hat patterns are available as reproductions on Etsy.
I’ll close with two Vogue covers featuring Mr. John hats:
For more hats by Mr. John, see Kristine/dovima is divine’s set on flickr.
Happy Easter, everyone!
March 13, 2015 § 4 Comments
Born Marguerite di Pietro, Marie-Blanche de Polignac (1897-1958) was the only child of Jeanne Lanvin and her first husband, Italian aristocrat Emilio di Pietro. Marie-Blanche (who is sometimes called the Comtesse Jean de Polignac) was director of Lanvin from her mother’s death in 1946 until the appointment of Antonio del Castillo in 1950.
From the earliest Vogue Paris Originals, Vogue 1052 is an elegant, short-sleeved dress with a waistcoat effect:
Clifford Coffin photographed the dress in Paris for Vogue magazine:
According to Vogue, this strapless evening dress design was “sketched by David in Paris.” The caption reads, “Lanvin’s remarkable new evening line. Remarkable for the shape: a buttoned figureline from top of peaked décolletage to knee, then—outrush. Remarkable for the cutting, the angling of seams. Add the authority of ottoman or new satin piqué.” The rhinestone detail became a Marie-Blanche signature (see an earlier example in the collection of the Costume Institute):
Vogue 1078 is a dramatic dress with high roll collar and draped and pleated, asymmetrical overskirt. The surplice bodice belts on the left; it’s actually the slim underskirt that’s separate. The original was made in black faille:
Richard Rutledge photographed the dress for Vogue magazine (with Vogue 1077 by Jacques Fath):
Vogue 1064 is a bloused shirt dress with generous cuffs and stitched belt detail. Vogue called it a “four-season dress.” The cuffs could be made in contrast material:
The original, in black taffeta with pink cuffs, was photographed by Cecil Beaton (with Vogue 1058 by Molyneux):
Vogue 1104 is a pattern for a suit and blouse ensemble. The boxy jacket has detachable cuffs, and the short-sleeved, tie-neck blouse has lovely pleat and seam details in the back:
Here’s a closer look at Norman Parkinson’s photo of the late Bettina in Paris:
Richard Rutledge also photographed Vogue 1107, a formal dress with asymmetrically draped cowl neck and overskirt. The magazine caption reads, “Lanvin’s afternoon and little-dinner dress with an overskirt. The underline, slim, simple; the attached overskirt, fuller, drawn high on one side. One sided too, the cowl neckline. Below it here, a curved spray of embroidery, such as you might add, if you like.” The original was black flat crêpe:
The design shown in colour at the top of this post, Vogue 1120, is a button-front dress with draped bias sleeves and skirt with draped detail created by pleats and darts. Vogue called the design a “late-day coat-dress”:
Vogue 1122 is a bias, wrap-front dress with raised neckline and sleeve variations. A zipper closure is concealed under the right front, and there’s a single, almond-shaped pocket on the right hip:
Instead of the envelope’s location shot, Vogue published a studio photo of the dress:
Marie-Blanche de Polignac ended her directorship of Lanvin with the Fall 1950 couture; Antonio del Castillo’s first collection for Lanvin was the Spring 1951 couture, and during his tenure the house became known as Lanvin-Castillo. But some 1951 patterns still say Lanvin and not Lanvin-Castillo—such as Vogue 1139, an ensemble consisting of a slim dress and cropped, bloused jacket. Henry Clarke photographed Anne Gunning in the shantung original for a May 1951 issue of Vogue magazine:
Next in the series: Antonio del Castillo’s Vogue Paris Originals.