March 5, 2014 § 13 Comments
Schiaparelli was one of the eight couturiers who licensed designs for the first Vogue Paris Originals in 1949. Vogue’s first Schiaparelli pattern was a skirt suit with double pockets and one-sleeved blouse, Vogue 1051:
The suit was photographed in Paris by Clifford Coffin:
The photo that opens this post shows Vogue 1074, a Schiaparelli dress and shortcoat from Vogue’s fourth series of Paris Originals. The original coat was lined with astrakhan. (The suit on the right is Vogue 1076 by Jacques Heim.)
New Look curves characterize this Schiaparelli suit pattern from spring, 1950, which was photographed in Paris by Norman Parkinson. The short-sleeved jacket has rounded, stiffened hips, while the kimono-sleeved blouse buttons its curved fronts to one side. Vogue recommends making the blouse from the suit’s lining fabric:
Vogue 1133 is a vampy, short-sleeved dress with hip-enhancing pocket flaps and convertible collar at both front and back:
Arik Nepo’s photograph plays up the dress’ severity:
Vogue 1142 is a faux suit, an asymmetrical dress with a skirt front extension that creates the illusion of a jacket on one side. (Much like Galliano’s Givenchy jumpsuit, Vogue 1887.) The shaped projections of the big, rounded collar, skirt extension, and off-kilter double-breasted closure playfully destabilize the garment:
This Schiaparelli evening dress pattern, Vogue 1144, includes a petticoat and diaphanous kerchief. Look closely, and you can see that the oversized, decorative pockets extend almost the length of the skirt:
Here’s a closer look at Henry Clarke’s photo:
In 1952 Schiaparelli showed inverted heart necklines for spring; with its pointed, stand-away neckline and narrow shawl collar, Vogue 1179 allowed the home dressmaker to be right up to date. The cocktail dress closes with not one but two side zippers:
Vogue magazine showed an alternate photo by Robert Randall:
Frances McLaughlin photographed Bettina in Vogue 1198, a short evening dress with what Vogue called “a big pleated bandage—like an outside order ribbon” wrapping over one shoulder and around the waist. The original was made in black silk brocade:
Here’s a catalogue page for Vogue 1198, with illustration and alternate photo:
Vogue 1231 is a day dress with a single patch pocket and bloused bodice gathered to a dramatic convertible collar:
The dress was photographed in Paris by Robert Randall:
Finally, Vogue 1245 is a long evening dress with an attached stole that passes through the bodice front:
The stunning gown was photographed by Roger Prigent:
If you don’t have the budget for an original Schiaparelli pattern, a reproduction of the one-sleeved stole from Vogue 1068 is available from Decades of Style:
September 2, 2013 § 1 Comment
During World War 2, women engaged in wartime work could choose from a variety of sewing patterns for work wear. The array of coveralls available included the mechanic suit, a close cousin to the siren suit or air raid suit (see my earlier post here). This 1942 pattern from Simplicity shows a khaki version paired with a garrison cap:
(You can see a contemporary photo of View 1 at Unsung Sewing Patterns.)
Happy Labour Day, everyone!
January 25, 2013 § 2 Comments
Bomb Girls is back. For me, much of the show’s interest lies in its portrayal of women’s wartime fashions, both on and off the factory floor. One line of sewing patterns that I associate specifically with the Second World War is Weldons So-Easy patterns.
Founded in 1879, Weldon’s was England’s first major pattern company. The So-Easy line seems to have been introduced during World War 2. Weldons So-Easy patterns included a range of designs, from day wear to toys; the earlier women’s So-Easy designs tended to be available in only three sizes.
So-Easy patterns don’t bear copyright dates, but some include the war rationing notice, “Professional dressmakers are reminded that they must comply with the Making of Civilian Clothing (Restriction) Orders.” These measures were passed in 1942-43. (For the text and discussion see Cargo Cult Craft’s posts.) According to U.K. vintage dealer Tracy of Wickedlady Collectables, Weldons did not promote So-Easy patterns in their magazine, but the mention of purchase tax, introduced in late 1940, can also help with dating.
One thing that distinguishes wartime So-Easy patterns is their pinup-style illustrations straight out of Mrs Henderson Presents. Here is a selection of World War 2 Weldons So-Easy patterns, with an emphasis on lingerie.
This ‘Pretty Undies’ set includes a brassiere, full slip, and knickers with pointed yoke:
These ‘Slim Line Undies’—a full slip and knickers—are held in the National Trust Collections:
These ‘Simple Undies’ include a nightgown and slip with seam interest:
This pattern includes a bra and knickers in two styles, French and Directoire (bloomers), the last with interesting details:
This two-piece bathing suit with skirt was available in four sizes:
My personal favourite must be the Two-Way Siren Suit, an air raid coverall with options for a hood and gathered ankles:
For fans of Bomb Girls, which films in the Toronto area, it’s possible to visit some of the locations for the show. Victory Munitions and other sets were built in an old furniture factory in Etobicoke, while street scenes were shot in Hamilton. The Witham mansion is Oshawa’s Parkwood estate, the former home of General Motors founder R.S. McLaughlin. (Read an interview with the cinematographer here; download production notes here.)
January 10, 2013 § 4 Comments
Happy New Year, everyone! This year I look forward to sharing more of my original pattern research and sewing projects, including my ’40s cape, an over-the-top ’70s Dior, and two by Alexander McQueen. For the moment I’ve been temporarily sucked back into academia, so my first post of 2013 is an images post.
Advertising for home sewing often involves women and mirror images. Promotional illustrations will show a woman standing before a mirror, or contemplating her reflection, as on these leaflets from Butterick and McCall:
An Edwardian McCall’s ad shows an interesting variation: the mirror reflects a fashion plate, the idealized, well-dressed woman the dressmaker will become through her labour. The slogan spells out the idea of wish-fulfilment, promising the home dressmaker that she can “realize her dreams” with McCall’s patterns:
The fashion plate also serves to promote a McCall’s pattern. Here is the full illustration:
I know this isn’t the only sewing ad I’ve seen based on this concept. Can you think of others?
In other news, PatternVault is now on Twitter! Follow me for updates on the blog, shop, and vintage and designer fashion.
December 31, 2011 § 5 Comments
This Christmas, while browsing my mother’s back issues of Vogue Patterns magazine, I was interested to see how the Vintage Vogue pattern line has evolved since its launch in 1998. Two repro patterns that were made up more than once for the magazine’s editorials are especially revealing of Vogue Patterns’ choices in promoting its vintage line. A look at the magazine’s different versions of these patterns seems the perfect opportunity for end-of-year reflection on different approaches to sewing—and wearing—vintage.
Vogue 2241, an early 1930s evening gown pattern, has been made up twice for the magazine. (See the pattern on flickr here.) This pattern is one of the earliest Vintage Vogues: it was released soon after the initial batch, which was photographed in black and white for the September/October 1998 issue.
The 1998 holiday issue’s “Vintage Vogue: Past Perfect” feature shows two evening designs, one Fifties, one Thirties, with an old-fashioned dressing screen. The headline promotes the ‘romance’ and timelessness of vintage, and the accompanying copy relates both designs to the “spare, romantic elegance of modern eveningwear,” but the shoot’s dress-up concept makes the garments look static and costumey. Here’s the first Vintage Vogue 2241, in washed silk charmeuse:
Six years later, the same design was remade for another holiday editorial, this one called “Vintage Nights.” This shoot features lush ‘vintage’ set design, with the model conveying a glamorous hauteur. The emphasis is more on dramatic style and interpretation: the headline reads, “Relive the glamour of a bygone era. Dressing for evening takes a cue from the past in Vintage Vogue.” Here’s the second Vogue 2241, this time in sueded silk charmeuse:
The second Vintage Vogue pattern, Vogue 2787, a Forties reproduction, is still in print. For its initial release in spring 2004, Vogue 2787 was made up in two versions, a printed and a solid silk charmeuse, each paired with a retro hat and gloves. The pattern was released with another Forties design, and the editorial gives a fairly direct rendition of Forties glamour; as the headline says, “Forties and still fabulous—take it from us, classic couture gets better with age.” Here are the first two versions of Vogue 2787:
A few years later, Vogue 2787 reappeared in a garden party-themed editorial of Forties and Fifties designs called “Well Cultivated Vintage Vogue.” (The cover shows a Fifties top from the same shoot.) The headline promotes the designs’ freshness and timelessness: “Firmly rooted in the elegance of the past, these perennial beauties make a perfect pick for today.” Vogue 2787’s next incarnation was made up in silk crepe de chine in a pink-dotted print:
And just this fall, Vogue 2787 opened a feature called “Beyond Vintage,” in which Vogue Patterns’ staff adapted and modernized their reissued patterns. Creative Director Jelena Bogavac updated the Forties dress by raising the hemline and altering both sleeves for an asymmetrical bodice. Here it is in iridescent green and pink velvet:
Has our thinking about vintage changed since the ’90s? When the two reissued patterns first came out, their straight period styling was appealing enough for me to get them both. Today I prefer the interpretation of the “Vintage Nights” shoot, and the updating and play of the fall vintage feature.
If you sew vintage, do you make it straight up, or with a twist? Do you adapt your style to accommodate vintage pieces, or make vintage adapt to you?
All the best for 2012!
August 8, 2011 § 6 Comments
It’s been a very hot summer here in Toronto. The Toronto Standard’s recent article on nearby Sunnyside Beach is a reminder of how Torontonians coped with high temperatures in the days before air conditioning. The stretch of Lake Ontario shoreline known as Sunnyside Beach was a popular bathing spot from the early 20th century on, and the beach’s popularity was given a boost with the opening of Sunnyside Amusement Park in 1922. The amusement park was mostly demolished in 1955 to make room for the Gardiner Expressway, but some of the original structures remain, including the boat house and dance hall Palais Royale and the Sunnyside Bathing Pavilion.
Vintage beachwear patterns open a similar window onto summers past. What women wore to the beach can seem to encapsulate an era, both because beachwear is an especially trend-driven category of women’s wear and because of the attitudes to the female body it often reveals. In this post you’ll find a selection of beachwear patterns from the 1930s to the 1980s.* Enjoy!
Here’s a late thirties Vogue pattern from the Commercial Pattern Archive (CoPA). Follow the image link for CoPA’s virtual exhibition on swimwear patterns.
The 1930s also saw a fashion for beach pajamas, lounge wear for days at the beach. This illustration from McCall’s magazine shows new patterns for beach fashions. The first pattern is for a kerchief top, dolman jacket and beach trousers, the second makes a gorgeous beach wrap:
- (You can see the accompanying text in this Etsy listing.) Here are a couple early ’30s McCall patterns for beach pajamas:
Simplicity’s promotional material calls this late ’30s halter design “a pajama ensemble for sun-tan fans.” (See linked wiki page for repro information.)
The forties saw the rise of two-piece bathing suits with pinup-style, high-waisted skirts or tap pants for the bottoms. Vogue 9046 is an early but typical ’40s swimsuit. (See linked wiki page for repro information.)
This McCall design is for a cute tie-back, halter top style with pleated bottoms:
I found this transitional late ’40s pattern through Oodles and oodles’ series on the patterns of sisters Alice and Edna. It’s one of my favourites:
Fifties beachwear shows the same silhouettes and details as the decade’s women’s wear. The cover-up in this mid-’50s pattern is basically a shorter version of a wasp-waisted, full-skirted fifties day dress (but check out the crazy tiki hat):
In 1957 Emilio Pucci did a series of designs for McCall’s that included this skirted, strapless bathing suit:
(Wade Laboissonniere includes a McCall’s photo of the Pucci pattern in his Blueprints of Fashion: Home Sewing Patterns of the 1950s, p. 127.)
This sarong style of swimsuit carried over into the early ’60s:
Early sixties swimsuit patterns tend to be variations on the modest two-piece with shorts or boy-cut briefs. Here’s the pattern image for the early ’60s beach kimono pictured at the top of this post. The pattern also included a one- or two-piece bathing suit:
Vogue 6212 includes a babydoll beach dress and a hat similar to the one worn by Jessica Paré as Megan in Season 4 of Mad Men:
Two-pieces seem to have made the decisive shift to bikinis in the later 1960s:
Seventies swimwear showed sleeker lines, still with a lower-cut leg. Maxi cover-ups came into fashion as the decade progressed. Here’s a fabulous early ’70s Vogue one-piece (with a ’60s-style hat and cover-up):
During the ’70s Vogue Patterns also released designer swimwear patterns by Catalina and Penfold (including Anne Klein for Penfold). The bikinis are actually pretty classic:
Eighties swimwear had a new, higher-cut leg and favoured the high-contrast brights and prints typical of the decade. Oleg Cassini’s line of patterns for Simplicity included this one-piece swimsuit with pareo:
Brooke Shields also licensed some designs with McCall’s, including a few swimwear patterns. Here’s the one that hits the most ’80s trends:
And in case you needed instruction in swimwear sewing techniques, Vogue Patterns had a book for you:
*For those interested in pre-1930s swimwear patterns, you can see a repro pattern for a 19th century bathing costume here; some early 20th century bathing suit patterns here and here; and some 1920s swimsuit patterns here and here.