December 30, 2014 § 14 Comments
Lanvin celebrated its 125th anniversary this year. Founded in 1889 by Jeanne Lanvin, the house marked the occasion with an extensive look into its archives on Instagram, Pinterest, Facebook, and the new Lanvin Heritage website. (See WWD’s article here.) In 2015, Paris’ Palais Galliera will host a major exhibition devoted to Jeanne Lanvin.
Commercial sewing patterns based on Lanvin originals were produced between the 1920s and the 1970s. Four head designers presided over the house during that period; I’ll be devoting a post to each designer.
The interwar Lanvin designs available as sewing patterns are by Jeanne Lanvin (1867-1946), who was known for her romantic, youthful dresses with couture embellishment, particularly her robe de style, a full-skirted alternative to the 1920s tubular silhouette.
From McCall’s earliest couture patterns, this robe de style with a big bow at the waist and skirt with beaded appliqués was modelled by film star Hope Hampton:
A version of this dress is in the collection of The Costume Institute:
McCall 4856 is a short evening or afternoon dress with sheer overlay. The version on the right is in Lanvin blue:
(McCall’s also sold transfer patterns for beading and embroidery; the catalogue illustrations show nos. 1558 and 1388.)
This simple double-breasted coat from Pictorial Review was adapted from a Lanvin design:
Pictorial Review’s catalogue illustration shows the coat with contrast lapels and fur cuffs and collar:
Trim is an important feature of this Lanvin day dress, which is shown in my 1929 Paris Pattern leaflet (available in PDF from my Etsy shop):
McCall 7711 is a day dress with drape-necked bodice and bow-trimmed sleeves. View A, with long sleeves and contrast bodice, has topstitched sleeves and belt that are characteristic of 1930s Lanvin:
Here’s the illustration from McCall’s Advanced Paris Styles catalogue:
In late 1934, McCall and Pictorial Review both produced versions of the same Lanvin afternoon dress: a slim, full-sleeved gown with back cutouts. A reproduction of the McCall version is available from Past Patterns:
In Blanche Rothschild’s illustration for McCall’s magazine, the dress is shown with McCall 7954 by Georgette Renal:
The text for McCall 7959 reads, “Lanvin’s long skirted afternoon dress has a new feeling of formality. The back of the bodice is suspended in folds from a cross shoulder band, slit in triangles to expose the back. Raglan sleeves provide material contrast. The skirt spreads, bell shape, into a hesitation hem.”
The Vintage Pattern Lending Library has a reproduction of the Pictorial Review adaptation of the dress, Pictorial Review 7363:
Here’s an illustration of the Pictorial Review adaptation from the Winter 1934 catalogue:
McCall 8591 (previously featured in my goddess gowns post) is a glamourous evening dress with pleated shoulder draperies. This illustration is from the McCall catalogue:
Marian Blynn illustrated McCall 8591 for McCall’s magazine (the other gown is by Ardanse):
The caption reads: “Long scarfs, drifting down from the shoulders, are used by Lanvin. The scarf dress here is hers, and when you dance it is supposed to make you look as though you were floating. These scarfs are also worn wound once around the arm.”
Just for fun, here are two photos by Horst P. Horst and Albert Harlingue showing Lanvin designs from the 1930s:
Next in the series: Marie-Blanche de Polignac’s early Vogue Paris Originals.
Happy New Year, everyone!
December 24, 2014 § 2 Comments
“Striking Gold,” a 1979 editorial by the late Deborah Turbeville, includes a two-page Vogue Patterns spread that has a festive sparkle.
Turbeville’s photo shows four seated models dressed in shimmery charmeuse and lamé; two wear off-the-rack clothing. The two featured patterns (at centre and far right) were made up in gold-pistachio lamé from Bloomingdale’s (click to enlarge):
Happy holidays, everyone!
December 17, 2014 § 7 Comments
For Paco Peralta.
Before Vogue Patterns introduced Yves Saint Laurent with patterns from the Mondrian collection, the company had already licensed the designer’s work for the house of Dior. (Read more at the Fondation Pierre Bergé – Yves Saint Laurent, or see Dustin’s post here.)
Yves Saint Laurent was appointed head designer at Dior after Christian Dior’s death in 1957. Dior had been his mentor; in 1955 he hired Saint Laurent to work at his new boutique, later promoting him to accessories and couture. Richard Avedon’s famous Dovima with Elephants shows a velvet evening dress designed by Yves Saint Laurent while he was still assistant designer:
Saint Laurent’s first collection for Dior, Trapèze (Spring 1958 haute couture), was a huge success, and his later work at the house continued its play with proportion. L’Officiel’s spring preview issue for 1958 featured an illustration of a Dior trapeze dress by René Gruau:
The young Yves Saint Laurent designed six haute couture collections for Dior; Vogue’s licensing represents his last three collections for the house, from 1959 to 1960.
1. Christian Dior Haute Couture Fall/Winter 1959
Saint Laurent’s second Fall/Winter couture collection for Dior was controversial; L’Officiel declared its aesthetic “femininity pushed to the extreme.” Suits were shown with severely cropped jackets, and the skirt silhouettes included voluminous tiers and hobble skirts.
The first Dior patterns were promoted with illustrations by Esther Larson in the late 1959 issues of Vogue Pattern Book and Vogue Printed Pattern News (thanks to the White Cabinet for the ID):
Anticipating demand for this high-profile addition to Vogue’s designer patterns, Vogue Pattern Book noted that the new patterns would be available in stores after November 10th:
The first Dior patterns were photographed by Joseph Leombruno and Jack Bodi, the couple who worked as Leombruno-Bodi. In Vogue magazine’s first issue for 1960, Isabella Albonico modelled the two dress ensembles, Vogue 1471 and 1470:
Leombruno-Bodi also photographed the new Dior patterns for Ladies’ Home Journal. The accompanying text for Vogue 1470 suggests that the hobble skirt silhouette was considered extreme: “Dior’s famous ‘hobble’ skirt makes a charming mid-season costume … The pattern also includes details on how to make the dress without the band at the bottom of the skirt for less extreme effect.” The model on the left is Anne St. Marie (click to enlarge):
Vogue 1470 is a striking dress and jacket ensemble. The short jacket has three-quarter sleeves and bow trim at the waist, while the dress has short sleeves, low V-neckline, and the collection’s distinctive pouf-hobble skirt banded at the knee. The original was navy tweed:
Here’s the envelope description: One piece dress and jacket. Skirt, with or without puffed tunic, joins the bodice at the waistline. Wide V neck-line with band finish. Short kimono sleeves. Short fitted jacket, joined to waistband, has concealed fastening below notched collar; below elbow length sleeves. Novelty belt.
Vogue 1471 is a close-fitting, double-breasted jacket with matching dress. The original was black-and-white tweed:
The envelope description reads: One piece dress and jacket. Flared skirt joins the bodice at the waist-line. Single button closing below the wide V neck-line with extension band finish. Above elbow length and short sleeves. Double breasted jacket has notched collar and below elbow length sleeves. Novelty belt for version A.
Vogue 1472 seems to have been the most popular of the three patterns. The voluminous coat and skirt suit were modelled by Nena von Schlebrügge:
Here’s the envelope description: Coat, suit and scarf. Double-breasted hip length jacket has a notched collar and below elbow length sleeves with buttoned vents. Slim skirt. Double-breasted, full coat in two lengths has a large shaped collar. Concealed pocket in side seams. Below elbow length sleeves joined to dropped shoulder armholes. Straight scarf.
In the next issue of Vogue Pattern Book, the Vogue 1472 coat is called “the newsmaking original Dior coat that tops the suit… Note the extras here: the enormous buttons, the slashed side seams, the stitched collar, the scarf to match. Your own extra: a towering cloche of the checked fabric”:
2. Christian Dior Haute Couture Spring/Summer 1960
Saint Laurent’s Spring 1960 collection for Dior was characterized by rounded silhouettes and vibrant colour. L’Officiel noted its straight suits with jackets cut on the bias to achieve the suppleness of a knitted cardigan.
Vogue 1012, introduced in the August/September 1960 issue of Vogue Pattern Book, includes a collarless, single-breasted skirt suit and sleeveless blouse with crisscross back. The jacket in view A is cut on the bias:
The envelope description reads: Suit and blouse. Short, straight jacket buttons below collarless away from normal neck-line. Welt pockets. Below elbow length kimono sleeves. Skirt has soft gathers from very shallow yoke. Easy fitting overblouse has shoulder straps crisscrossed at back.
This suit is similar to Vogue 1012, but has a more conventional button front:
These Guy Arsac editorial photos of a red “boule” coat and teal dress show the collection’s play with colour and silhouette:
3. Christian Dior Haute Couture Fall/Winter 1960
Yves Saint Laurent’s controversial final collection for Dior, le Beat look, was inspired by Left Bank icon Juliette Gréco and the Beatniks of Saint-Germain-des-Prés. It was innovative for its infusion of youthful, bohemian street style into the couture, with Beat elements including leather jackets, knitted turtlenecks, and plenty of black.
Vogue produced two patterns from this collection, drawn from the more conventional designs. Vogue 1041 is a skirt suit and matching, loose coat with a big standing collar and side slits:
Here’s the envelope description: Suit and coat. Easy fitting jacket has high buttoned closing below neck-band. Vent opening in side front seams. Bracelet length and elbow length sleeves. Slightly gathered skirt has outside stitched front panel concealing pockets. Seven eighths length loose coat has opening in side seams. Away-from-neck-line standing neck-band. Bracelet length kimono sleeves.
Philippe Pottier photographed the purple coat ensemble for L’Officiel‘s winter collections issue:
Vogue 1041 was photographed for Vogue magazine by Henry Clarke:
Vogue 1049 is a skirt suit and sleeveless overblouse. The blouse is worn over a barrel skirt with attached underbodice for a dropped-waist effect. The jacket of view A is designed to be worn open:
The envelope description reads: Suit and blouse. Box jacket has cut away fronts and simulated buttoned closing or complete buttoned closing, below standing band collar. Easy fitting overblouse with optional tied belt has bateau neck-line. Above elbow length sleeves and sleeveless. Slightly barrelled shaped skirt attached to bodice.
The dotted black ensemble in duchesse velvet was photographed for this Chatillon Mouly Roussel advertisement in L’Officiel:
I also found the black suit in a later L’Officiel composite:
These William Klein editorial photos featuring Dior Fall 1960 designs capture the Beat collection’s youthful spirit:
For more of Yves Saint Laurent’s work for Dior see L’Officiel 1000 modèles’ Dior special issue.
November 30, 2014 § 2 Comments
To mark this month’s anniversary of the fall of the Berlin Wall, here’s a look at three postwar German designers who licensed their work to Vogue Patterns.
Celebrity milliner Mr. John was born Hans Harberger in Munich. He moved to New York in the 1920s, opening a salon with partner Frederick Hirst; the Mr. John salon was founded when the milliner went solo in 1948. (On the complex history of Mr. John’s name and label see my Mad Men-era millinery post, or read his obituary in the Independent.) Mr. John hat patterns were available from Vogue in the 1950s. Vogue 7909 is a beret that dips to a point on one side, with an optional chin strap:
Born in Hamburg, Alke Boker moved to New York City in the 1970s after the death of her husband. She spent a few years designing for Pierre Cardin before founding her own label in the early 1980s. This Vogue Individualist pattern includes a pullover, bias dress with seven-eighths sleeves and separate hood. The model is Wanakee Pugh:
Also from Hamburg, Karl Lagerfeld made his career in Paris, working as head designer at Patou and Chloé before establishing his own company in 1984. Vogue Patterns soon made a licensing agreement for Lagerfeld sewing patterns which continued into the 1990s. From 1989, Vogue 2407 is a formal dress-and-overdress ensemble that can be tied in front or back:
The Berlin fashion photos in this post are by West German photographer F.C. Gundlach. Click the link to visit the foundation devoted to his work, or the photos to read more about his fashion photography.
November 28, 2014 § 6 Comments
With her Fall 2014 collection, Donna Karan celebrated the 30th anniversary of her label. This new series marks this milestone with highlights of almost three decades of Donna Karan sewing patterns.
Donna Karan (b. 1948) was born Donna Faske in Queens, New York to parents in the fashion industry. She attended Parsons School of Design before beginning her career at Anne Klein. In 1984, after over fifteen years at Anne Klein, Karan left to launch her own label. Her first collection, Seven Easy Pieces, explored the concept of layering mix-and-match pieces over a ‘body’ (a snap-crotch bodysuit) and laid the foundation for her brand. (See a New York Times timeline here.)
Vogue Patterns’ licensing began two years after Seven Easy Pieces. Karan was introduced to readers in the September/October 1987 (or Autumn 1987) issue of Vogue Patterns magazine:
In an editorial photographed by Benoit Malphettes, Suzanne Lanza models the four new patterns for a Donna Karan wardrobe. The designs were from the current, Fall/Winter 1987-88 collection (see Bernadine Morris, “Beene and Karan Redefine Today’s Luxury” or watch a runway video on YouTube):
(Scans via Top Models of the World.)
Vogue 1958 is a bias coat and draped, long-sleeved dress:
Here’s the envelope description: Misses’ Coat & Dress. Very loose-fitting, unlined, A-Line, bias coat, above mid-knee, has front extending into standing back neckline and long sleeves. No Provision for Above-Waist Adjustment. Tapered dress, above mid-knee, has draped neckline extending into collar and long sleeves, shoulder pads, front pleated and gathered waist, side front pockets, front zipper (skirt), underarm gusset and elasticized back waist (no seam).
A black, wool knit version of the Vogue 1958 dress is in the collection of the Museum at FIT, where it was featured in the 2008 exhibition Arbiters of Style: Women at the Forefront of Fashion:
Vogue 1960 is a double-breasted jacket with elasticized back detail. The design was also featured on the fall magazine cover shown above:
The envelope description reads: Misses’ Jacket. Loose-fitting, lined, below hip, double-breasted jacket has notched collar, shoulder pads, welt and buttonhole pockets, side back seams, elasticized, side back-button tab and long, two-piece sleeves with button vent. Purchased top.
Vogue 1961 may look like a set of tops, but it’s really two tops—one bias, the other for stretch knits—and a bodysuit:
Here’s the envelope description: Misses’ Top and Bodysuit. Loose fitting top has long sleeves. A: wrap, bias, draped front extends to tucked back collar, attached to tie ends. B: mock front wrap, shoulder pads, tucked front extends into single layer tie ends (wrong side may show) and back zipper. Bodysuit has notched collar, dropped shoulders, shoulder pads, mock front band, yoke with forward shoulder seams, very loose fitting blouson bodice, back pleat, elastic (seamed) waist, and lower edge, snap crotch closing and long sleeves with placket, pleats and button cuffs. Purchased trim.
Vogue 1962 provides the bottoms shown on Vogue 1961: a high-waisted skirt and softly pleated skirt or pants:
The envelope description reads: Misses’ Skirt, Pants & Stole. Straight or tapered skirt (no side seams), above mid-knee or tapered pants have back zipper. No provision for shortening or lengthening for skirt B. A: bias front, no waistband, and side back seams. B: lined. Skirt B, Pants: front pleats, partially elasticized waistband and pockets. Single layer stole has narrow hem. Purchased top.
Just for fun, here’s a Patrick Demarchelier editorial photo of Paulina Porizkova in an ensemble from the Fall 1987 collection:
Next in the series: Donna Karan patterns from the late 1980s and early 1990s.
November 11, 2014 § 6 Comments
This year marks the centennial of the beginning of World War 1. In honour of Armistice Day, this post looks at commercial sewing patterns associated with the First World War.
This illustration from the July 1917 issue of McCall’s magazine shows McCall patterns suitable for war work: a nurse’s uniform, apron, and cap, and outdoor workwear including women’s overalls (patent pending):
Official Red Cross patterns exemplify the volunteer production of clothing and medical supplies that formed part of the war effort. American Red Cross patterns were published by multiple American pattern companies, while in the U.K., British Red Cross sewing and knitting instructions were available in several books by Emily Peek.* In Canada, volunteers sewing for the Canadian Red Cross may have used both British and American resources.
The McCall Fashions for February 1918 gives a list of American Red Cross patterns for garments to be used in hospitals and refugee camps; the cover illustration shows three women dressed “For the visit to the camp”:
The inside front cover lists two types of official American Red Cross pattern: “for the relief of refugees and repatriates in the war-stricken countries, particularly in France and Belgium” and for hospital garments. The illustrations show an infant’s layette, unisex children’s cape, reversible bed jacket, and trench foot slipper (click to enlarge):
A news article from June, 1918 discusses the most needed hospital garments and supplies corrections for two refugee garment patterns. It seems the “helpless case shirt” (for patients with arm injuries) was available in two versions:
(Full archived version here.)
Andrea of Unsung Sewing Patterns has a copy of the “helpless case shirt,” Red Cross 35—more sensitively called a taped hospital bed shirt:
(See Unsung Sewing Patterns for more Red Cross refugee patterns.)
A 1917 article in McCall’s magazine describes the Red Cross relief effort and seven new patterns for hospital work. It presents sewing as an alternative to nursing, for which fewer women were qualified, arguing that “[s]ewing may not seem to many as romantic as nursing the wounded upon the battlefield, but without it the nursing might be useless.” Interestingly, official American Red Cross patterns were at first distributed through the organization’s national headquarters, but later became available directly to the public (click to enlarge):
On the right, readers found descriptions of the new patterns, accompanied by photographs showing Red Cross officials Jane A. Delano and Clara D. Noyes, and women in a Red Cross chapter at work:
The illustrations of the new patterns seek to include the Red Cross sewing effort in the romance of nursing. Here a nurse serves a meal to a patient who is wearing McCall Special C, a hospital bed shirt:
McCall Special P is a pair of pajamas:
To be made from one or two blankets, McCall Special O is a bathrobe or convalescent gown:
McCall Special R is a Red Cross Surgeon’s and Nurse’s operating gown—a unisex medical uniform available in two sizes:
The illustration of the Red Cross nurse also shows the McCall Special S operating helmet:
The Commercial Pattern Archive has both sizes of McCall Special R its collection. The larger is reproduced in Joy Emery’s new book:
Do you have any World War I patterns in your collection?
* Seligman, Cutting for All! (Southern Illinois UP, 1996), pp. 123-24, cited in Emery, A History of the Paper Pattern Industry (Bloomsbury, 2014), p. 91. A digitized version of Emily Peek, Practical Instruction in Cutting Out and Making Up Hospital Garments for Sick and Wounded: Approved by the Red Cross Society (British Red Cross Society, 1914), is available through the University of Southampton.
November 7, 2014 § 2 Comments
This Halloween I went as Lyanna Stark. Full post to come when I’ve had the chance to do a real photo shoot…
Hope everyone had a great Halloween!