July 9, 2012 § 6 Comments
One of the fun aspects of vintage patterns is that they sometimes show famous models, familiar to us from the pages of major fashion publications and the work of top photographers. This is the first in an occasional series on prominent models and commercial sewing patterns.
Gia Carangi (1960-1986) is sometimes called the first supermodel. (Cindy Crawford was nicknamed ‘Baby Gia’ when she first moved to New York.) There’s even a blog devoted to her editorials. Starting in 1978, the year of her first major fashion shoot—the Chris von Wangenheim chain link fence shoot dramatized in the HBO movie Gia—Carangi also did some work for Vogue Patterns.
The November/December 1978 issue of Vogue Patterns magazine has a few pages featuring Gia Carangi, including an Arthur Elgort portfolio showing Vogue 2008 by Bill Blass. In most cases, Carangi was photographed for editorials only, but she can be seen on a few Vogue patterns:
Carangi also shot some Vogue Patterns campaigns with Andrea Blanch which appeared in Vogue magazine in 1978 and 1979. Here are some of her campaign images promoting designer patterns—two Calvin Klein patterns, Vogue 1878 and Vogue 2027, and Vogue 1988 by Yves Saint Laurent. The Vogue 2027 coat was shortened for the photo shoot:
This May 1979 campaign image shows Vogue 2040, a tunic by Edith Head, made up in sheer black silk marquisette:
The famous “Dead” photo was also part of a Vogue Patterns campaign (in the same issue as the Dalmatian photo shown above; the latter shows Vogue 2060, a top by Yves Saint Laurent). The patterns are two Calvin Klein designs: Vogue 1990, a wrap dress, and the pants from Vogue 2027:
Click the images to see more Gia Carangi/Vogue Patterns campaign photos.