How Do You Take Your Vintage Vogue?

December 31, 2011 § 5 Comments

This Christmas, while browsing my mother’s back issues of Vogue Patterns magazine, I was interested to see how the Vintage Vogue pattern line has evolved since its launch in 1998. Two repro patterns that were made up more than once for the magazine’s editorials are especially revealing of Vogue Patterns’ choices in promoting its vintage line. A look at the magazine’s different versions of these patterns seems the perfect opportunity for end-of-year reflection on different approaches to sewing—and wearing—vintage.

Vogue 2241, an early 1930s evening gown pattern, has been made up twice for the magazine. (See the pattern on flickr here.) This pattern is one of the earliest Vintage Vogues: it was released soon after the initial batch, which was photographed in black and white for the September/October 1998 issue.

The 1998 holiday issue’s “Vintage Vogue: Past Perfect” feature shows two evening designs, one Fifties, one Thirties, with an old-fashioned dressing screen. The headline promotes the ‘romance’ and timelessness of vintage, and the accompanying copy relates both designs to the “spare, romantic elegance of modern eveningwear,” but the shoot’s dress-up concept makes the garments look static and costumey. Here’s the first Vintage Vogue 2241, in washed silk charmeuse:

Vogue 2241 Vogue Patterns November/December 1998

Vogue 2241 (1931 reissue) in Vogue Patterns, November/December 1998.

Six years later, the same design was remade for another holiday editorial, this one called “Vintage Nights.” This shoot features lush ‘vintage’ set design, with the model conveying a glamorous hauteur. The emphasis is more on dramatic style and interpretation: the headline reads, “Relive the glamour of a bygone era. Dressing for evening takes a cue from the past in Vintage Vogue.” Here’s the second Vogue 2241, this time in sueded silk charmeuse:

Vogue 2241 Vintage Nights Vogue Patterns December 2004/January 2005

Vogue 2241 in Vogue Patterns, December 2004/January 2005.

The second Vintage Vogue pattern, Vogue 2787, a Forties reproduction, is still in print. For its initial release in spring 2004, Vogue 2787 was made up in two versions, a printed and a solid silk charmeuse, each paired with a retro hat and gloves. The pattern was released with another Forties design, and the editorial gives a fairly direct rendition of Forties glamour; as the headline says, “Forties and still fabulous—take it from us, classic couture gets better with age.” Here are the first two versions of Vogue 2787:

Vintage Vogue Vogue Patterns April/May 2004

Vogue 2787 (1948 reissue) in Vogue Patterns, April/May 2004.

Vogue 2787 photo Vogue Patterns April/May 2004

Vogue 2787 in Vogue Patterns, April/May 2004.

A few years later, Vogue 2787 reappeared in a garden party-themed editorial of Forties and Fifties designs called “Well Cultivated Vintage Vogue.” (The cover shows a Fifties top from the same shoot.) The headline promotes the designs’ freshness and timelessness: “Firmly rooted in the elegance of the past, these perennial beauties make a perfect pick for today.” Vogue 2787′s next incarnation was made up in silk crepe de chine in a pink-dotted print:

Vogue 2787 Well Cultivated Vintage Vogue April/May 2007

Vogue 2787 in Vogue Patterns, April/May 2007.

And just this fall, Vogue 2787 opened a feature called “Beyond Vintage,” in which Vogue Patterns’ staff adapted and modernized their reissued patterns. Creative Director Jelena Bogavac updated the Forties dress by raising the hemline and altering both sleeves for an asymmetrical bodice. Here it is in iridescent green and pink velvet:

Vogue 2787 Beyond Vintage October/November 2011

Vogue 2787 in Vogue Patterns, October/November 2011.

Has our thinking about vintage changed since the ’90s? When the two reissued patterns first came out, their straight period styling was appealing enough for me to get them both. Today I prefer the interpretation of the “Vintage Nights” shoot, and the updating and play of the fall vintage feature.

If you sew vintage, do you make it straight up, or with a twist? Do you adapt your style to accommodate vintage pieces, or make vintage adapt to you?

***

In case you missed it, I’m We Sew Retro’s featured member for December—you can see my interview here.

All the best for 2012!

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§ 5 Responses to How Do You Take Your Vintage Vogue?

  • 3hourspast says:

    I make the vintage fit me. Styling, using “modern” or “ethical” fabrics, and plain old fitting… I’d never wear gorgeous vintage cuts if I just made them straight up.

  • Lauren says:

    Great post! I remember when the first Vintage Vogues came out. I was in heaven! Single sizes back then, and I think for a while they were making old fashioned sew-in labels.
    I think perception of vintage has certainly changed over the years. It seemed most thought of it as either collectables or as costumes. I remember a vintage expo in LA was aimed a lot at Hollywood costumers and collectors with a lot of earlier pieces being showcased and these days it appeals to hipsters, stylists, and folks seeking high end designer pieces to add to their wardrobe and the pieces go right up through the 1980s.
    I’ve still pretty much got the same perspective on it since back then. I like sewing accurate costumes for myself (and occasionally mix vintage into my modern wardrobe), but I do enjoy seeing all the different directions and wider scope of people who enjoy it than I was aware of back in the 90s.

  • puu says:

    personally, i’ve most enjoyed the recent fall feature on “beyond vintage”. for me, using vintage patterns is about utilizing classic style lines and silhouettes for a modern and unique look.

  • Sarah says:

    I am more of a refashion vintage patterns girl. It is usually just the hemline or the fabric choice that I change but I wouldn’t feel totally comfortable wearing a straight reproduction of a vintage pattern as everyday wear but I think it is a matter of choice. The later photo shoots of the Vogue patterns also look more appealing to me.

  • Amy says:

    I loved when their vintage patterns first came out and bought the 2241. (Still haven’t made it, though!) At the time I think I approached vintage patterns more like costumey fashion for specific events and probably would’ve tried to reproduce them as period pieces. At the time I also bought some J Peterman (remember them?) reproduction-type dresses for the same reasons. I had no idea how much vintage would turn into a huge fashion lifestyle in itself. Now when I look at vintage patterns, I think less about reproducing but re-contextualizing and thinking through how they could be a bit edgier.

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